Today in news we aren’t quite sure is real, Lewis Buchanan has signed with OnlyFans. For those pretending to be unfamiliar, OnlyFans is a content subscription service used largely for “direct to consumer” adult content, but it also features other kinds of content creators. Creators earn money from fans who subscribe to their content. The site has over 3 million creators and over 220 million users.
All joking aside, Only Fans has ramped up its marketing outside of the adult industry recently, sponsoring several moto riders and having an increased presence at Dakar this year. Congratulations to Lewis, and always excited to see big non-endemic players support the bike industry. 2023 is off to an interesting start!
Press Release: Only Fans
LONDON. (18th JANUARY 2023) – Professional MTB rider Lewis Buchanan has today announced a partnership with digital media platform OnlyFans for the 2023 season.
The 29 year old Scottish mountain biker will wear OnlyFans branded race jersey, shorts and helmet when he competes in 2023 and will use the platform to connect with his fans. Buchanan will post on OnlyFans exclusive “How to” videos with tips and tricks on how to improve your riding, bike set up tips and behind the scenes footage at events across the globe.
Creator platform, OnlyFans is home to a growing number of athletes and sports stars who are using the site to connect with their fans – sharing training videos, fitness tips and behind the scenes competition footage.
Over the past year, OnlyFans has been cultivating multi-tiered sports collaborations of this kind, demonstrating the versatility of the platform for connecting athletes and sports professionals with their fan base by providing exclusive access to content not seen elsewhere.
Buchanan is one of many sports athletes to have joined Only Fans in recent months across a range of sports including, boxing, surfing, rally driving and wrestling.
OnlyFans has over 3 million content creators and over 220 million fans, and has paid out over $10 billion to creators since being founded in 2016.
Lewis Buchanan said: “I am proud and very stoked to announce this partnership with OnlyFans for 2023. I have always wanted to partner with a company outside the MTB industry but who are keen to get stuck into something new. Onlyfans is a social media platform where anyone can be creative and showcase their talents. Sharing exclusive content or whatever you are passionate about and connecting with your fans.
“I will use my account to share my tips and tricks on bike setup, on track tips and behind the scenes footage at events across the world. It is cool to bring a brand this large into the MTB world. I look forward to working alongside the people behind the company and having their support and backing to create the coolest MTB content and visit the most insane locations around the world on two wheels.
“This job I do is a business more than it ever used to be and I am proud of myself for making moves outside of the industry and to see this come together.”
Only Fans CEO, Ami Gan commented:
“We are happy to welcome Lewis to OnlyFans. He is a huge MTB talent with a very loyal fanbase who will be excited to get access to his exclusive content and access the athlete directly on the platform. Lewis is one of a growing number of athletes who are using OnlyFans to connect with their fans and build a real community on the platform.”